April 8 brings with it a different kind of cricketing thrill - the faster game and the bigger entertainment quotient of IPL. And, while till now the cheerleaders wore glamorous western dresses and wielded pom-poms, this time, one of the teams has a slightly different kind of cheering happening. These girls, called 'cheer queens', will be dressed in ethnic Indian costumes and will be cheering for players of the Pune team in IPL season 4.
Conceptualized by Subrata Roy Sahara, the cheer queens, dressed in seven different ethnic Indian outfits, will perform seven classical dance forms during the match. The costumes have been designed by Neeta Lulla and the choreography is by leading choreographers Tanusree Shankar and Ganesh Hegde.
Subrata Roy Sahara, the owner of the team, elaborates, "Cricket is a religion in our country and is passionately followed in many other countries. In the recent past, it has gained popularity across various countries in the world. Cricket matches are watched by millions in India and by billions worldwide. With the cheer queens, we intend to showcase and bring recognition to the rich and diverse culture of India on an international platform. We want all the franchisees to avail the opportunity collectively, so that the rich cultural heritage of India is presented in an innovative way to the world."
Abhijit Sarkar, who also handles the team, adds, "The concept was to spread and promote India's cultural diversity and richness amongst the vast audience. Cheer queens is his (Roy's) idea and as he intended, we have taken it to a level matching the entertainment quotient and the class of an international platform. Whether it is the selection of models, costumes, intricacies of various dances of India, or the presentation of the concept, we hope that our efforts will add to the glamour of the tournament and will see other franchisees joining us in this cause."
Says designer Neeta Lulla, "It's an innovative idea for this season. This is a first-of-its-kind experience for me. The style is more traditional and Indianized and the outfits are all about elegance and grace. We have used a lot of whites and colours in the costumes. Saharashri has personally given his inputs in this regard too."
Tanushree Shankar, a leading proponent of contemporary dance in India, has lent her expertise in training the cheer queens in contemporary dancing styles.
Conceptualized by Subrata Roy Sahara, the cheer queens, dressed in seven different ethnic Indian outfits, will perform seven classical dance forms during the match. The costumes have been designed by Neeta Lulla and the choreography is by leading choreographers Tanusree Shankar and Ganesh Hegde.
Subrata Roy Sahara, the owner of the team, elaborates, "Cricket is a religion in our country and is passionately followed in many other countries. In the recent past, it has gained popularity across various countries in the world. Cricket matches are watched by millions in India and by billions worldwide. With the cheer queens, we intend to showcase and bring recognition to the rich and diverse culture of India on an international platform. We want all the franchisees to avail the opportunity collectively, so that the rich cultural heritage of India is presented in an innovative way to the world."
Abhijit Sarkar, who also handles the team, adds, "The concept was to spread and promote India's cultural diversity and richness amongst the vast audience. Cheer queens is his (Roy's) idea and as he intended, we have taken it to a level matching the entertainment quotient and the class of an international platform. Whether it is the selection of models, costumes, intricacies of various dances of India, or the presentation of the concept, we hope that our efforts will add to the glamour of the tournament and will see other franchisees joining us in this cause."
Says designer Neeta Lulla, "It's an innovative idea for this season. This is a first-of-its-kind experience for me. The style is more traditional and Indianized and the outfits are all about elegance and grace. We have used a lot of whites and colours in the costumes. Saharashri has personally given his inputs in this regard too."
Tanushree Shankar, a leading proponent of contemporary dance in India, has lent her expertise in training the cheer queens in contemporary dancing styles.
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