MUMBAI: After making Shahrukh Khan croon "Yehi hai right choice baby" for the last ten years, Pepsi decided to let go of the Bollywood superstar recently.
However, while doing so, they did announce that the company would like to be associated with Khan's IPL team Kolkata Knight Riders.
The actor, however, seems to have other plans. KKR has now gone ahead and tied up with Coca Cola - brand Sprite to be specific - for the coming two years.
TOI has reliably learnt that Sprite will now be one of the team sponsors, which seems to be a clear case of Pepsi's loss being Coke's gain. The Coke spokesperson was unavailable for comment.
The deal is expected to involve sponsorship of merchandise, aligning with the team as a beverage partner and serving beverages in home stadiums.
In fact, Coke has also signed up with the Delhi Daredevils and leading India cricketer Gautam Gambhir.
However, the association between Coke, the team and the player isn't brand-specific as yet.
Reacting to Pepsi's disassociation after almost a decade, Khan told TOI that he is "now perhaps too old for Pepsi."
Recently, Mumbai-based market research firm AC Neilsen had revealed that Sprite has gone past Pepsi as the number two soft drink in India behind market leader Thums Up.
"They have thrown me out and I'm jobless," Khan had said after Pepsi dropped him as the brand ambassador when the contract ended in 2008. The actor did admit that he was looking forward to a renewed deal. He underwent a surgery at a Mumbai hospital on Monday and was unavailable for further comment.
Recently, Pepsi had also dropped Sachin Tendulkar, Rahul Dravid and Sourav Ganguly as brand ambassadors. Ganguly, incidentally, is also the captain of the team owned by Khan.
Sources suggest that these men do not fit Pepsi's bill as the company is now targeting the younger generation.
http://ipl.timesofindia.indiatimes.com/articleshow/4146425.cms
However, while doing so, they did announce that the company would like to be associated with Khan's IPL team Kolkata Knight Riders.
The actor, however, seems to have other plans. KKR has now gone ahead and tied up with Coca Cola - brand Sprite to be specific - for the coming two years.
TOI has reliably learnt that Sprite will now be one of the team sponsors, which seems to be a clear case of Pepsi's loss being Coke's gain. The Coke spokesperson was unavailable for comment.
The deal is expected to involve sponsorship of merchandise, aligning with the team as a beverage partner and serving beverages in home stadiums.
In fact, Coke has also signed up with the Delhi Daredevils and leading India cricketer Gautam Gambhir.
However, the association between Coke, the team and the player isn't brand-specific as yet.
Reacting to Pepsi's disassociation after almost a decade, Khan told TOI that he is "now perhaps too old for Pepsi."
Recently, Mumbai-based market research firm AC Neilsen had revealed that Sprite has gone past Pepsi as the number two soft drink in India behind market leader Thums Up.
"They have thrown me out and I'm jobless," Khan had said after Pepsi dropped him as the brand ambassador when the contract ended in 2008. The actor did admit that he was looking forward to a renewed deal. He underwent a surgery at a Mumbai hospital on Monday and was unavailable for further comment.
Recently, Pepsi had also dropped Sachin Tendulkar, Rahul Dravid and Sourav Ganguly as brand ambassadors. Ganguly, incidentally, is also the captain of the team owned by Khan.
Sources suggest that these men do not fit Pepsi's bill as the company is now targeting the younger generation.
http://ipl.timesofindia.indiatimes.com/articleshow/4146425.cms
1 comment:
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