Ahmedabad, Feb 5 (PTI) Non-cricketing attributes of players could contribute to fetching maximum deals during the bidding of the Indian Premier League (IPL), according to a study conducted by the Indian Institute of Management (IIM) here."It appears that apart from their cricketing excellence, players get hefty premium for their non-cricketing attributes, for they are instrumental in pulling big crowds and viewership for IPL business," IIM-A Professor, Economics Department Satish Deodhar told PTI.
"Out of the total price of USD 1.5 million and USD 1.12 million received by Mahendra Singh Dhoni and Sachin Tendulkar, the value of their cricketing attributes is USD 705,420 and USD 622,213 respectively, and, their net crowd pulling business value is about USD 794,580 and USD 499,037 respectively," Deodhar said.
"Dhoni is an outstanding cricketer and also famous for his personal charisma and association with film stars... Thereby he fetched 1.5 million USD during last bid. His value of non-cricketing attributes is much higher than that of Sachin," he said.
The study based on a unique 'econometric' model developed by the IIM-A economic department to analyse the process of valuation that might have occurred in deciding final bid prices of the players has evoked response from some universities abroad. PTI
Thursday, February 5, 2009
Non-cricketing attributes fetch players premium in IPL: IIM-A
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