NEW DELHI: Rajasthan Royals may have won the inaugural IPL in 2008 but Mumbai Indians were the most watched team on TV. According to IPL's post-event report compiled by their event management company, a copy of which is with TOI, Sachin Tendulkar's team attracted a total of 239 million viewers.
Shah Rukh Khan's team, Kolkata Knight Riders are second in the list with 227 million watching their matches while Chennai Super Kings are third with a figure of 219 million. IPL's defending champions Royals are fourth, attracting 212 million viewers.
The report also says that Bangalore Royal Challengers, who finished seventh in the league, were the least watched with a viewership of 199 million. Surprisingly, the fourth team in the IPL standings, Delhi Daredevils' viewership on TV is just a little more than Bangalore. Hyderabad and Kings XI Punjab are fifth and sixth respectively on this list.
Looking at the figures of home matches, KKR topped the list with 125 million viewers, ahead of Mumbai Indians, who had the maximum viewership during away matches. The Daredevils are second in the list of away games with a viewership of 112 million.
As expected, the evening matches starting at eight provided significantly higher audience than the day matches, which began at four in the afternoon. There was not much difference between evening audience at the weekend compared with weekdays (8.4 million compared with 8.6 million).
"Fridays provided the highest audience on average with Tuesday providing the second-highest audience on average," says the report. "The highest audience for the day matches were on Sundays, while the lowest audience during day matches were on Wednesdays and Thursdays. The lowest audience for evening matches were on Sundays."
As for the fans' satisfaction, the report says that Chennai and Mumbai respondents "were the most satisfied" and Team Hyderabad respondents the least.
On the profile of the fans, the report says that they were "predominantly young, well-educated, about 27 years old and living in households earning a little under Rs 300,000 per annum".
The average money spent on IPL was Rs 2,304, the majority of it on ticket (61%), then food/drink (15%) and transport (12%). "The most was spent in Bangalore (Rs 2,832 per person) and least in Kolkata (Rs 1,493 per person)," says the report.
http://ipl.timesofindia.indiatimes.com/News/Features/Mumbai-Indians-win-on-TV/articleshow/4072249.cms
Shah Rukh Khan's team, Kolkata Knight Riders are second in the list with 227 million watching their matches while Chennai Super Kings are third with a figure of 219 million. IPL's defending champions Royals are fourth, attracting 212 million viewers.
The report also says that Bangalore Royal Challengers, who finished seventh in the league, were the least watched with a viewership of 199 million. Surprisingly, the fourth team in the IPL standings, Delhi Daredevils' viewership on TV is just a little more than Bangalore. Hyderabad and Kings XI Punjab are fifth and sixth respectively on this list.
Looking at the figures of home matches, KKR topped the list with 125 million viewers, ahead of Mumbai Indians, who had the maximum viewership during away matches. The Daredevils are second in the list of away games with a viewership of 112 million.
As expected, the evening matches starting at eight provided significantly higher audience than the day matches, which began at four in the afternoon. There was not much difference between evening audience at the weekend compared with weekdays (8.4 million compared with 8.6 million).
"Fridays provided the highest audience on average with Tuesday providing the second-highest audience on average," says the report. "The highest audience for the day matches were on Sundays, while the lowest audience during day matches were on Wednesdays and Thursdays. The lowest audience for evening matches were on Sundays."
As for the fans' satisfaction, the report says that Chennai and Mumbai respondents "were the most satisfied" and Team Hyderabad respondents the least.
On the profile of the fans, the report says that they were "predominantly young, well-educated, about 27 years old and living in households earning a little under Rs 300,000 per annum".
The average money spent on IPL was Rs 2,304, the majority of it on ticket (61%), then food/drink (15%) and transport (12%). "The most was spent in Bangalore (Rs 2,832 per person) and least in Kolkata (Rs 1,493 per person)," says the report.
http://ipl.timesofindia.indiatimes.com/News/Features/Mumbai-Indians-win-on-TV/articleshow/4072249.cms
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