The Indian Premier League has lost out on a $31.16 million deal due to a dispute between Sony, its broadcaster and major sponsor, and Big TV, a direct-to-home (DTH) service provider.
Big TV officials confirmed that they have pulled out due to contractual violations. Big TV has pulled out due to Multi Screen Media Pvt Ltd (MMPL), a company under the Sony umbrella which holds the IPL contract, signed with Airtel Digital TV, Big TV's rival.
The IPL had signed with Big TV last August but Sony signed an advertising deal with Airtel on it's own. The conditions of the deal state that only Airtel's advertisements will be shown during the IPL match telecasts.
Meanwhile, Sundar Rama, CEO of the IPL, is working towards a quick resolution to this dispute. "Sony are our broadcasters and another ground partner has raised a valid issue, for which we have asked for a clarification," Raman said.
Rohit Gupta, president, network sales, MMPL, made it clear that the ongoing dispute would not hamper Sony's deal with IPL in any way. "We are discussing the issue with the BCCI and we are confident it will be resolved," Gupta said.
Big TV officials have made it clear that they will revive the deal only if all the original terms and conditions are adhered to. "According to our IPL deal, we had the first right of refusal for an on-air advertising deal," said Sanjay Behl, group head, brand and marketing, Reliance Communication. "Sony did come to us with their on-air offer but awarded the contract to a rival before we could respond. We have pulled out of the IPL and will look at reviving the arrangement only if the original terms and conditions are adhered to."
© Cricbuzz
Big TV officials confirmed that they have pulled out due to contractual violations. Big TV has pulled out due to Multi Screen Media Pvt Ltd (MMPL), a company under the Sony umbrella which holds the IPL contract, signed with Airtel Digital TV, Big TV's rival.
The IPL had signed with Big TV last August but Sony signed an advertising deal with Airtel on it's own. The conditions of the deal state that only Airtel's advertisements will be shown during the IPL match telecasts.
Meanwhile, Sundar Rama, CEO of the IPL, is working towards a quick resolution to this dispute. "Sony are our broadcasters and another ground partner has raised a valid issue, for which we have asked for a clarification," Raman said.
Rohit Gupta, president, network sales, MMPL, made it clear that the ongoing dispute would not hamper Sony's deal with IPL in any way. "We are discussing the issue with the BCCI and we are confident it will be resolved," Gupta said.
Big TV officials have made it clear that they will revive the deal only if all the original terms and conditions are adhered to. "According to our IPL deal, we had the first right of refusal for an on-air advertising deal," said Sanjay Behl, group head, brand and marketing, Reliance Communication. "Sony did come to us with their on-air offer but awarded the contract to a rival before we could respond. We have pulled out of the IPL and will look at reviving the arrangement only if the original terms and conditions are adhered to."
© Cricbuzz
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